AI Attribution
Available analytical tools and advertising systems are not able to effectively measure the impact of campaigns on conversion. Due to imperfect tracking systems, most traffic sources are undervalued, while channels that close the sale are significantly overvalued.
AI-Powered Modeling
The solution to this problem is AI Attribution. Our innovative solution gives you the ability to understand the real impact of your advertising campaigns on sales, rather than rewarding them simply for appearing on an untraceable purchase path. This makes our model an effective solution for measuring the true effectiveness of advertising campaigns – even in cases that are particularly vulnerable to undervaluation due to the loss of tracking continuity (Facebook, TikTok, YouTube, Pinterest, and many other channels addressing the top stages of the funnel).
We combine machine learning & 1st party data
The model analyzes complex user behavior patterns on the website, allowing it to understand how much a given visit brought the user closer to conversion. In this way, traffic sources are no longer rewarded simply for appearing on the purchase path but are assigned value according to their incremental impact on future conversions.
Implementing AI Attribution involves 3 simple steps:
- Event tracking audit on the website.
- AI Attribution model implementation.
- Marketing report in a dashboard (Looker, Tableau, or other solutions).
AI Attribution
gives you certainty
Certainty of Data Accuracy
The model allows you to understand the real impact of marketing activities at each stage of the conversion funnel. We solve the issue of cookies that traditional attribution models struggle with.
Proper Optimization
The AI-Driven model enables you to dive into data at any level of granularity, making it ideal for optimizing campaigns and budget allocation that supports ROI growth.
Reporting
The automated and integrated report combines attribution data with cost and sales data in one place, facilitating fast and informed decision-making based on AI.
Interested in our solution? Let’s talk!
Meet with us! We’d be happy to share details, implementation examples, and pricing.
