Marketing Mix Modeling (MMM)
MMM in digital activities? It is becoming the standard for most of our projects. It serves as an alternative to cookie-based attribution commonly used on the internet, and offers new opportunities for media evaluation. With MMM, you can create scenarios, understand response curves, and assess the impact of specific channels on sales.


Why implement Marketing Mix Modeling?
Discover the potential of Marketing Mix Modeling to make better media budget allocation decisions. Our advanced ‘what-if’ analysis models let you simulate budget changes, optimizing advertising spend. Precisely determine each channel’s sales impact and calculate ROI. This solution helps you understand variable correlations and the timing and strength of investment impact.
Marketing Mix Modeling guides you in allocating your budget over short periods (3-6 intervals) for maximum campaign effectiveness. This flexible model is easily updated with new variables, allowing continuous strategy adjustments in a rapidly changing market.
Advantages of working
with Sales&More

Unique expertise in combining Data Science with marketing.
We merge advanced Data Science skills with marketing practices, enabling the creation of precise and effective strategies that enhance return on investment.
Easy data integration with our proprietary MDIP platform.
Our proprietary MDIP platform facilitates the integration of data from various sources, making it fast and hassle-free.
Transparency in the algorithms we use.
We ensure full transparency in the algorithms we apply, allowing clients to understand the modeling process and build trust in our solutions.
Quick implementation (even within 2 weeks).
Start optimizing your marketing efforts even faster to improve the effectiveness of changes.


Marketing Mix Modeling Implementation Process
We are with you at every step of implementing Sales&More services. We use proven processes from multiple projects to ensure:
- Business Workshop – Setting Goals and Requirements
We start with a meeting to jointly define the goals and requirements, which form the foundation for effective modeling. - Data Collection
We gather the necessary data that forms the basis for further analysis, ensuring its high quality and accuracy. - Data Review
We conduct a thorough review of the collected data to ensure completeness and readiness for use in the modeling process. - Modeling
We create advanced analytical models that allow for precise predictions of campaign outcomes and optimization of marketing budgets. - PoC Presentation and Outline of Potential Adjustments
We present the project as a Proof of Concept (PoC) and, in collaboration with the client, analyze the results, identifying any necessary adjustments before the production implementation. - Production Implementation and Ongoing Work
After the PoC is approved, we proceed with the implementation and continue working together to continuously refine and optimize the models in use.
You might be interested in:

Do you need a dedicated solution tailored to your needs?
Get in touch with us, and we’ll create it just for you!