- About us
  Get to know us better!
  Discover the key numbers that matter to us, meet our team, learn about our strengths, and see our latest awards!
- Career
  Check why Sales&More!
  Here, you'll discover the benefits of joining us and how to improve your chances in the recruitment process!
- The Group
  We work together - we create a group.
  Meet the companies with which we create exceptional projects!
- Awards
  Checkout what we are particularly proud of.
  For many years, we have executed campaigns that have received international accolades. Discover the areas in which we achieve the greatest success.
- Contact
  Here you can check how we can meet.
  We work in a hybrid model, but you’ll always find someone in the office! We believe in the chemistry of face-to-face meetings—feel free to visit us at Bednarska, but we’re also happy to come to your office.
- Media Strategies
- Performance
- Branding
- Organic Brand Growth
- Consulting
- MarTech
  - Tag Management / Server Side Tagging
- Creations and content
- AI Attribution
  AI Attribution
  AI Attribution is our proprietary solution. By leveraging AI, we can precisely evaluate the incremental impact of each user visit on the website on subsequent purchasing decisions. This next-generation attribution model relies exclusively on 1st-party data.
- CLV Booster
  CLV Booster
  CLV Booster is a tool that enables advanced customer management through detailed segmentation. Activate your 1st party data and maximize the potential of your online efforts – starting now.
- Dashboarding
  Dashboarding
  Stop wasting time searching for data across multiple tools. When partnering with Sales&More, you gain access to a dedicated dashboard that clearly demonstrates the impact of your advertising investments on sales. Our solution delivers visually appealing and intuitive reports, allowing you to track campaign performance almost in real time.
- Marketing Mix Modeling (MMM)
  Marketing Mix Modeling (MMM)
  Discover the new standard in media operations. Learn how to leverage advanced analytical models in digital marketing and beyond. Unlock the full potential of each sales channel.
- Marketing Data Intelligence Platform (MDIP)
  Marketing Data Intelligence Platform
  Explore our proprietary next-generation tracking and reporting platform. It serves as a robust infrastructure for integrating data from media platforms and analytical cost breakdowns. MDIP is the primary source for financial settlements, management reporting, operational insights, and specialized analyses.
- Regression Based Attribution (RBA)
  Regression Based Attribution
  Incorporate diverse marketing analysis methods into your strategies. RBA leverages statistical regression techniques to determine the impact of individual marketing channels on conversions. Optimize media budgets even more effectively by utilizing data from every touchpoint between the customer and your brand.
- ROI / ROAS Maximizer
  Performance Optimization
  Maximize your return on investment and ad spend. Rely on trusted experts with over 15 years of market experience and discover how to achieve even better campaign results.
- S&M Enterprise Tracking
  S&M Enterprise Tracking
  Get ready for the cookie-less future. Leverage our proprietary solution that enables tracking marketing campaigns, analyzing user behavior, and monitoring performance across multiple channels and platforms.
- User Scoring
  User Scoring
  In a world driven by automation, don’t waste valuable time on manual analysis—let artificial intelligence do the work for you! By combining AI and machine learning, we develop dynamic models that deliver even more accurate insights into user behavior on your website.
Case studies
Tenders
Career
Blog
Contact

Client panel

Client panel

Negative Keyword

A negative keyword is a phrase for which you deliberately do not want your ad to show in search. It cuts off off-target traffic and protects the budget from clicks by people outside the target group, for example those looking for free solutions or jobs. It is one of the simplest and fastest tools for lowering the cost of conversion in search campaigns. (Compare: Keyword Research, Quality Score)

Back to Dictionary