Pudliszki
In 2023, we won the campaign management for the Pudliszki brand. The main goal of the campaign was to make Pudliszki ketchup the #1 choice for grilling.
Ketchup on the table!
Pudliszki is one of the most popular ketchup brands in Poland. We asked ourselves how we could make it stand out even more and become the preferred brand among consumers. The key word turned out to be… a contest!
Together with Spot&Dot, the creative agency, we based the campaign on the contest “Grill with Pudliszki and win prizes”. We knew that the campaign should not only be online but also offline (OOH).
Strategy in practice: steps we took
The foundation of the campaign was a dedicated landing page for the contest. On the page, users could see prizes, grilling recipes, influencer videos, and access our contest on Facebook. We employed both long-term strategies and RTM activities on social media.
Results, and even more!
Just one week after the campaign launch, we recorded over 58,000 visits to the landing page and 3,000 contest entries. A real hit turned out to be TikTok, where after just 7 days we reached over 2 million views and more than 57,000 likes!
