Web Analytics
Data is the fundament on which business stands on. Especially in the digital world, sensible tracking of your website is the key to success. We know how to turn that data into information, and information into decisions. It doesn’t matter whether you use GA4, Adobe, or Matomo – we will take your web analytics to the next level!
Website Under Control
With advanced tools, we track every step of your visitors. We provide precise data that is the key to optimizing your website. In our collaboration, you’ll gain access not only to tools but also to expert knowledge.
Web Analytics at Sales&More includes:
- Audits of web analytics. Detailed inventory of AS-IS and precise outlining of the TO-BE state.
- GA4 implementations – from simple versions to the most advanced settings.
- Offline event integration – Measurement Protocol + Data Import.
- Configuration of granular data exports to BigQuery.
- Implementation and management of analytical tools: Adobe, Piwik, Matomo, Piano, and others.
Comprehensive Collaboration at Every Stage
Our approach to collaboration with clients is based on providing comprehensive support at every stage of implementing technological and analytical solutions. We understand that the effective execution of marketing campaigns requires not only precise tools but also their full integration with the client’s business processes, while meeting high standards of security and compliance with regulations.
As part of this approach:
- We support every stage of implementation – from recommendations and regulations with the security/legal department, through documentation and agreements with developers, to tool configuration and training.
- We always tailor the tools and scope of implementation to the client’s business.
- We ensure that analytics is robust yet flexible, free from technological debt.
Implementing Web Analytics Tools Is Easier Than You Think!
Web Analytics not only provides clear statistics but also helps in understanding what actions to take to increase conversions, improve user experience, and maximize online effectiveness. Together, we go through the onboarding process, which consists of five main points:
Proces wdrożenia
Discovery – AS-IS Documentation
The business specification of TO-BE and the preparation of developer documentation.
Developers’ support during the implementation of documentation.
Configuration of tools from the interface side. Implementation of Necessary Changes in GTM.
Training for in-house teams.
Do you need a dedicated solution tailored to your needs?
Get in touch with us, and we’ll create it just for you!