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Homepage MarTech Services / Tag Management / Server Side Tagging

Tag Management / Server Side Tagging

A Tag Management System (TMS) is essential for efficient and secure management of web analytics. Skillful configuration of the tool, along with optimal choices for code serving options (client-side vs. server-side), ensures precise tracking. It also positively impacts page speed, the security of data transmission, and compliance with user preferences regarding cookie consent. Let us help you implement a TMS that meets your needs and enhances your analytics capabilities.

What Does Implementing a Tag Management System (TMS) in Your Company Provide?

Organize and manage your tags better, such as GTM tracking codes, with TMS. Implementing the system enables in-house marketers to independently manage tags on websites without the need to involve IT teams, speeding up processes and increasing the flexibility of marketing activities.

Implementations and maintenance of Google Tag Manager (GTM) in both client-side and server-side versions.
Providing cost-effective infrastructure for server-side activities.
Enriching data in a server-side context based on Firestore.
Implementation and maintenance of Tealium containers.
Implementation and maintenance of Adobe Launch containers.

Learn more about this topic:

Campaign Analytics

Dashboarding

Marketing Data Intelligence Platform (MDIP)

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