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Business Intelligence (BI)

In today’s business world, data is not just a resource; it is a strategic advantage. However, its value depends on how effectively we can collect, process, and interpret it. A proper approach to data allows us to uncover hidden patterns, better understand customer needs, and create and optimize decision-making processes.

BI & Analytics

Therefore, it is crucial to collect the right data from reliable sources, process it in a way that aligns not only with business intentions but also with legal requirements and user preferences, and transform it into knowledge and valuable information. With our analytical solutions and Business Intelligence, you will make informed decisions and allocate your budget more effectively.

We will prepare a Data Strategy for your company—covering everything from documenting Data Collection processes to Data Storage, ETL, and Analysis.

The Implementation process

1

MarTech Stack

We will recommend the appropriate MarTech Stack for visual and analytical tasks.

2

Plan & Implementation

We will guide your team through the implementation plan for effective reporting technology.

3

Procedures & Processes

We will prepare procedures and processes to ensure the efficiency and security of analytical processes.

4

Data & Insights

We will support you in data analysis and drawing conclusions.

Knowledge and Experience

  • We have the know-how from the implementation of hundreds of analytical projects aimed at assessing the effectiveness of marketing campaigns, both in terms of the technology project itself and the subsequent use of reporting data for making effective business decisions in the media landscape. This is why we know what mistakes to avoid in the process of designing analytical resources.
  • Despite the product dynamism in the online advertising world and frequent technological changes, we advise on how to create durable, stable solutions that minimize the risk of technological debt.
  • We provide solutions that maximize the value of analytical output while maintaining a reasonable level of technology and analytical resource maintenance costs.

From Needs Analysis to Implementation

We start with an AS-IS analysis and identify reporting and visualization needs. Next, we prepare a target solution tailored for your organization, along with a detailed implementation plan—covering technology, human resources, processes, procedures, and examples of analyses. You can count on our support at every stage of the entire process.

Need more information on analytics? Also, check out:

MarTech Strategy

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Campaign Analytics

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Tracking&reporting 

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Do you need a dedicated solution tailored to your needs?

Get in touch with us, and we’ll create it just for you!

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