Dynamic Creatives
Over 70% of internet users expect ads to reflect current needs and the changing environment. In result creatives related to current events are rated much higher, more engaging, and lead to better conversions.
The Creative Side of Sales&More
Wondering how to incorporate dynamic variables into creatives? That’s our expertise. We develop creative ideas and scenarios specifically for dynamic creatives. We’ll prepare a concept for you, and once you approve it, we’ll produce the actual creatives and launch the media campaigns. Our tools include programmatic advertising, social media, and direct collaborations with various portals.
Creatives that respond to the changing environment
The data used in a creative will depend on the product or service, but it’s worth considering elements such as:
- weather conditions,
- air quality status,
- current availability of a service (e.g., the nearest available appointment),
- geolocation,
- currency exchange rate fluctuations,
- sports events.
For remarketing creatives, we can also reference data left during the visit to the website, all prepared in compliance with current GDPR regulations.
Do you need a dedicated solution tailored to your needs?
Get in touch with us, and we’ll create it just for you!