Video Marketing
Our video campaigns are designed to genuinely support client sales growth, focusing on business outcomes rather than just media metrics like views or clicks.
Synergy with Other Channels
Our video campaigns are an integral part of our marketing mix, supporting efforts across multiple channels like Google search, Display, social media (Facebook, Instagram, TikTok), and Connected TV. By precisely leveraging YouTube signals, we reach users at various stages of their purchasing journey, tailoring communication to their needs and behaviors. We also support remarketing and cross-channel efforts, enhancing marketing effectiveness and building a cohesive, multichannel strategy that drives stronger business results.
Optimal Ad Frequency
Research shows that increasing ad exposure from 1 to 3 impressions can lead to up to a 2.4-fold increase in brand awareness. By precisely optimizing the frequency of our campaigns, we ensure that audiences are exposed to the message often enough to boost recall. This, in turn, enhances consumers’ purchase intent, effectively transforming brand awareness into concrete actions.
Latest Google Formats and Custom Tools
We stay up-to-date with the latest solutions from Google, using innovative ad formats like video sequences to tell a complete brand story. With Ads Creative Studio, we create tailored creative assets, while Value-Based Bidding enables us to optimize campaigns for true business impact. Tools like Channel Crawler allow us to precisely match campaigns to the right YouTube channels, ensuring maximum efficiency and avoiding spending on ineffective placements.
We have successfully completed campaigns
The effectiveness of our actions in Video Marketing and message personalization is evidenced by the award we received in the Golden Arrow industry competition in the “Digital Marketing” category for our campaign for Citi Handlowy, where we utilized over 250 versions of video ads to precisely tailor the offer to the needs of potential clients.
Read more about our campaign.
We study and analyze our campaigns
When analyzing video campaigns, we use a wide range of parameters that describe their effectiveness in building brand awareness. Our primary goal is to generate incremental growth for the business. Through detailed data analysis, we can optimize campaigns at various levels, including target audience selection, creative execution, purchasing models, bidding strategies, and reach and frequency building strategies.
Do you need a dedicated solution tailored to your needs?
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