TV / Digital TV
Did you know that 12 million Poles already use CTV (Connected TV) devices in their homes? Traditional TV advertising still reigns in the world of mass reach, but CTV opens the door to targeting and personalization. Reach selected audience groups with precisely tailored messaging while leveraging the advantages of TV. Together, we will plan and execute a campaign in both traditional TV and CTV, ideally combining the strengths of both solutions.
Marketing Mix Modeling
We examine the effectiveness of all advertising initiatives. We measure the impact of TV activities on sales and the behavior of other channels. For this purpose, we utilize our proprietary MMM – Marketing Mix Modeling. This solution indicates how TV attributes to sales and how the media mix should be adjusted to achieve the best efficiency.
The new era of television advertising
The role of CTV is continuously growing in the USA, nearly 30% of TV advertising spending is allocated to such solutions. Linear television is gradually losing viewership, especially among younger audiences. Time spent in front of the TV will increasingly be devoted to watching content delivered by VOD platforms, which are constantly expanding their offerings. By collaborating with Sales&More, you will harness the potential of CTV to promote your business.
Collaborating with Sales&More means:
Access, planning, and execution of campaigns in linear TV across all media groups in Poland.
Access, planning, and execution of campaigns utilizing all CTV platform solutions.
Designing and planning TV campaigns in an integrated manner with the strategy of other marketing activities, with a particular emphasis on digital.
Do you need a dedicated solution tailored to your needs?
Get in touch with us, and we’ll create it just for you!