Campaign Analytics
Numbers and results are in our DNA. When planning and evaluating branding activities, we focus primarily on data from measurement tools and various studies or analyses (both internal and external). We ensure the achievement of branding KPIs and provide a reliable methodology for assessing the impact of branding on sales.
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Analytics Will Tell You the Truth
But only if it is properly planned, implemented, and interpreted.
With us, you can be sure that you will receive:
- Reliable measurement of reach and frequency
- Brand Lift / Conversion Lift studies
- Utilization of NPS research
- Planning and optimization based on qualitative research
- Econometric modeling, RBA, and MMM
- Analysis of the impact of offline activities (TV / Radio / Outdoor) on online result
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Synergy of Data and Efficiency
We have unique expertise in utilizing data for both performance and branding activities, ensuring complete synergy at both analytical and operational levels. Our approach is based on extensive use of available research and measurement tools, unrestricted by contractual or partnership limitations, with the primary goal of maximizing efficiency.
For over 15 years, we have continuously analyzed the effectiveness of branding campaigns, enabling us to provide clients with proven methods to enhance their impact. This information is presented through intuitive and user-friendly dashboards.
Read more:
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Do you need a dedicated solution tailored to your needs?
Get in touch with us, and we’ll create it just for you!