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User Scoring

Let the software do the work for you. Opt for a ready-made solution that will perform analytical tasks on the collected data regarding user behavior on the website.

Dynamic User Models

User Scoring is a solution that uses artificial intelligence and machine learning to analyze user behavior, engagement patterns, and historical data. Based on the collected information, dynamic user quality models are created, providing real-time insights into the preferences and intentions of each user. We can tailor future interactions, ensuring exceptionally personalized experiences.

We integrate technology in 4 simple steps:

1

Access to GA4 data in BigQuery

We provide access to raw GA4 data in BigQuery, enabling advanced analysis and the creation of precise user segments, which can be used to optimize marketing campaigns.

2

Selecting the right model for the specified goal

We use our expertise and available tools to choose the best segmentation models that align with your business objectives.

3

Implementing the model via the TMS system

Our solutions enable easy implementation of the chosen segmentation model using a Tag Management System (TMS), ensuring quick and seamless deployment.

4

Activating modeling results in Google Ads / GA4

Modeling results are instantly activated in Google Ads and GA4, allowing for dynamic campaign adjustments and achieving better results through precise targeting.

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Do you need a dedicated solution tailored to your needs?

Get in touch with us, and we’ll create it just for you!

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