CLV Booster
Can you identify your most valuable clients and use that insight in your online campaigns?
Do you know which products your clients choose and how often they return?
Or maybe you’re wondering where your best clients come from?
With Customer Lifetime Value Booster, you can quickly segment your database and get clear answers to these questions. Activate your 1st party data and unlock the full potential of your online efforts today.
Segments that drive your growth
Imagine how much your business could gain by segmenting your audience in a way that radically boosts the effectiveness of your marketing campaigns.
That’s exactly what CLV Booster is built for.
This tool enables advanced analysis and precise client segmentation, ensuring your activities reach exactly who they should — directly addressing your audience’s needs and expectations.
Client segmentation based on revenue contribution
CLV Booster enables client segmentation into precisely defined cohorts based on their revenue contribution.
The analysis is built on key marketing metrics, including:
- AOV – average order value.
- Frequency – purchase frequency.
- AOV First Order – the value of the first order.
- AOV Repeat Order – the value of repeat orders.
In addition, the system identifies order value drivers such as:
- Average Price per Item – the average price per purchased item.
- Average Units per Item – the average number of units purchased per item.
- And other indicators with significant impact on sales performance.
What is CLV in practice?
CLV (Customer Lifetime Value) is the projected total revenue a client will generate for your business over the entire duration of their relationship with your brand.
CLV analysis helps you quickly and accurately answer critical business questions, such as:
- How should I acquire new clients?
- How much should I invest in acquiring a new client?
- Which client groups generate the most profit?
- How can I optimize my marketing and sales efforts?
With in-depth analysis of each segment’s performance, you can pinpoint which factors and drivers have the greatest impact on client lifetime value (CLV).
This gives you the data you need to:
- Make informed strategic decisions.
- Identify your most profitable client groups.
- Spot areas that require improvement.
Including:
- Which client segments should be used in media to find lookalike audiences — and which ones should be excluded from acquisition campaigns?
- When targeting returning customers, should you focus on the frequency or the value of subsequent orders?
- How do your promotions or loyalty programs affect CLV and overall profitability?
CLV Booster Implementation Process
Data transfer & initial business understanding (Week 1)
Segmentation analysis (Weeks 2–3)
Presentation & strategic recommendations (Week 4)
Implementation & activation (Weeks 5–8)
Growth & optimisation (Week 8+)
Data-driven activation strategies
Is client segmentation essential for effective marketing?
Sticking to the same approach might feel safe, but keep in mind: doing the same thing rarely leads to different results.
If you’re serious about improving marketing performance, take advantage of segmentation powered by advanced analysis of your business data.
It will help you answer key questions such as:
- Which marketing channels should you invest in order to achieve the highest possible return (ROAS), considering long-term client value?
- Which products are most effective at attracting new clients within specific segments?
When it comes to your existing clients, you’ll gain insights like:
- Which client segments should be activated through paid channels, and which respond better to owned media (email/SMS)?
- How should you allocate your paid media budget to efficiently reach your current clients?
- What returns can you expect from loyalty programs?
Thanks to the Scenario Planner and defined key performance indicators (KPIs), you can forecast campaign outcomes before launching — making your marketing more predictable and performance-driven.
How does client segment activation work, and which channels can you use to leverage it?
Client segment data is sent directly to advertising platforms with API, forming dedicated Audiences.
This allows you to effectively target campaigns across major advertising channels, including:
- Google Ads.
- Meta (Facebook, Instagram).
- TikTok Ads.
Once the data is integrated with these platforms, additional strategic layers are added:
- Acquisition strategies focused on attracting new clients from high-potential segments.
- Precise budget allocation recommendations, tailored to the value and origin of each segment.
As a result, every marketing dollar is invested with intention — guided by clear objectives and measurable return.
Want to learn how CLV Booster can work for your business?
Let’s connect — we’d be happy to walk you through the details, share implementation examples, and discuss pricing.
