GEO (Generative Engine Optimization) is adapting content so that a brand appears in answers generated by AI, for example in ChatGPT or Google AI Overviews. It is the successor to classic SEO in a world of search built on artificial intelligence, where the user gets a ready answer instead of a list of links. Worth knowing: it is an early and fast-changing area, but the direction is clear. More and more questions end in an AI answer rather than on your site, so it is worth making sure today that the brand is present in those answers. (Compare: SEO, Artificial Intelligence)