Google Ads
Over 90% of purchases begin with online searches. Search engines are the bridge between your offer and potential customers. We know how to connect these two shores. Our campaigns are tailored to specific business goals, translating into investment efficiency. We support SEM activities with continuous analysis, enabling quick responses and adjustments to performance marketing strategies in line with changing trends and your company’s needs.
Innovative Approach to SEM Activities
Where can you save? Where should you invest more? We invest wisely and always know how to answer these key questions. We conduct extensive testing using well-managed campaigns to validate our hypotheses. Only through testing can we discover innovative solutions your competitors have yet to consider.
How Does the Process Look?
Discovery and Analysis
We start by conducting a comprehensive audit of current paid activities to identify improvement opportunities and develop a strategy.
Strategy Development
Our experts create a paid activity plan tailored to your company that will be integrated with other channels. The strategy will focus on the channels and tactics that will have the most significant impact on your specific goals.
Implementation and Optimization
We precisely execute the paid strategy, continuously monitoring and optimizing campaigns based on performance data to ensure maximum efficiency and effectiveness.
Reporting and Analysis
Our dedicated reports provide a clear picture of how paid activities impact financial results, and our strategic analyses help make data-driven decisions for further growth.
Campaign Budget Optimization
With our analytical tools, you gain insights into the precise effectiveness of your ads, allowing for maximized ROI. We ensure complete transparency of results and cost optimization, giving you full control over your search engine investments.
We start with a detailed analysis of your advertising accounts and prepare an audit. Based on this, we develop a plan to reach potential audiences and a strategy to convert them into your customers. Here’s how our process looks:
Stages of Collaboration in SEM Activities
In the scope of Google Ads, we provide the following services:
- Creation/restructuring of Google Ads accounts and campaigns
- Management of campaigns in search engines, applications, Performance Max, display, GSP, video, and remarketing
- Competitor research, targeting, and market analysis
- Keyword research and ad copy development
- Performance and advanced bid management
- Call tracking, reviewing, scoring, and importing
- Ongoing A/B testing and optimization
- Strategy and consulting on CRO (Conversion Rate Optimization)
In managing your Google Ads account and optimizing your campaigns, the following team members are involved:
- Account Manager
- Ad Copywriter
- Specialist (and backup specialist)
- Strategist
- Data Analyst
Do you need a dedicated solution tailored to your needs?
Get in touch with us, and we’ll create it just for you!